When selling a luxury home, there are several nuances and opportunities that differ from selling a traditional dwelling. And this is why it is especially important to choose a real estate team with luxury marketing experience to properly price, showcase, and market your home.
Pricing Kelowna Luxury Real Estate
The first step in selling a home is to compile a detailed comparative market analysis to determine an accurate price.
With multi-million dollar homes and estates, this entails gaining knowledge on the value of unique assets, luxury finishings and even the unseen details.
For example, smart home technologies, brand names of appliances and finishings, and landscaping features even including rare plants can add considerable value to the price of a home. The name and reputation of the architect, builder and interior designer, and even the name of the home or estate, can also increase the list price of the home.
At Jane Hoffman Group, our real estate agents have many years of experience in the Kelowna luxury real estate market and understand there is hidden value in the details. We spend the time required on an analysis to determine the true, and not merely the perceived, value of the property.
Showcasing Luxury Properties
We take great pride in presenting the best selling features of your home to prospective buyers. We can offer suggestions on how to showcase your home; however, we also recommend professional home staging services to best prepare your home for sale.
Crafting the Story
We combine our knowledge of the design, architecture, and all the beautiful details of your home to craft a story that will engage the interest of prospective homebuyers.
Capturing The Essence Of The Home
High-quality pictures and video help create an emotional impact that captivates a potential buyer. We use professional photographers and videographers to capture quality photographs and video of your home to further tell this story.
Providing A Custom Marketing Strategy and Exposure
When promoting the sale, an experienced luxury real estate specialist will have tried and tested marketing channels where they can market their listings to qualified and targeted potential clients. They will then develop and pursue a specific marketing strategy to attract prospective buyers.
The marketing plan is fully customized to the type of home and targeted to potential buyers. For example:
- an eight-car garage would be attractive to car collectors and those with toys,
- a waterfront property would appeal to those looking for the best of the Okanagan lifestyle with water activities close by;
- a smart home would interest someone that is tech-savvy and appreciates the convenience of a high-tech home,
- an estate with a private vineyard would be perfect for a garden or wine enthusiast.
We hand select offline advertising opportunities to showcase your home. This includes inclusion in our Luxury Real Estate Magazine: Gallery, in addition to a range of luxury print magazines and papers.
We understand the vast majority of people looking for real estate turn to the Internet to aid their search. We invest in digital marketing strategies to ensure your home is properly positioned online and will reach prospective buyers on the sites they visit, including:
- Our website JaneHoffman.com receives top results in search engines for top-quality, popular, targeted search terms.
- Social Media Marketing
- Local and International Directories
- Luxury Websites
Luxury Open Houses and Specialty Events
We work with our clients to determine whether a luxury open house or unique special event will be a part of the overall marketing strategy. In today’s market, opening the doors to a luxury listing for an open house or perhaps a special event for other real estate agents, can attract potential buyers, awareness and interest.
At Jane Hoffman Group, we invest in our marketing strategy to ensure your home is well positioned to sell to the right home buyer.
Contact us to learn more about our unique home marketing strategies.
OKANAGAN LAKE VIEW home located in an exclusive gated enclave of luxury homes. Gold Medal Tommie Award Winner in 2014. Spectacular 4400 sq ft modern contemporary design with fantastic rear yard complete with salt water POOL and covered patio for effortless entertaining.
786 Highpoint Place – Kelowna
Lake View Home with Pool! Highpointe is a prestigious gated community that borders Knox Mountain Provincial Park. The neighborhood is positioned just above the heart of the city. The setting provides spectacular lake views and city lights by night. This luxurious modern contemporary home features endless windows to capture the views.