
Introducing Our New User-Focused Website
BUILT FOR YOU, DESIGNED FOR EXCELLENCE | As the real estate industry rapidly evolves, staying ahead of the curve is more important than ever. Enter our revolutionary new website—a bold step into the future of real estate.
Designed for today’s discerning buyers and sellers, this platform is not just an upgrade; it’s a game-changer. We’re setting a new standard in how real estate is experienced online.
“As markets shift, adapting our website to these changes is crucial. With over a million page views annually, enhancing our site’s experience and functionality is key to meeting the evolving needs of our clients. This investment is part of our broader strategy to maintain our leadership in the Okanagan market,” explains Angela Coupal, Managing Partner at Jane Hoffman Realty.
A Legacy of Trust
Since 1985, Jane Hoffman Realty has been known for prioritizing people over profits and fostering human connection to build unwavering client trust. Our new user-friendly website is a testament to this legacy, setting a new industry standard.
“Launching this website is not just a digital update, it’s a strategic move to reach new audiences and align with our commitment to innovation,” says Nicole Guaglianone, Marketing Director. With over 4,400 homes sold and a sales volume exceeding $5.4 billion, Jane Hoffman Realty has been a trailblazer, transforming lives with each transaction. Our dedicated team understands that a home is more than just walls—it’s the foundation of a family’s story.
Alyssa Loewen, Creative Director and Brand Strategist, highlights, “Our new website upholds our brand’s integrity. Each element embodies the high standards and luxury experience our clients expect, ensuring consistent and exceptional service.”

The Importance of a Digital Presence
With technology reshaping how we buy, sell, and engage with properties, having a cutting-edge online presence is essential. Our platform offers buyers a seamless way to explore properties, access vital information, and make informed decisions anytime, anywhere. For real estate agents, a strong online presence enhances credibility, expands reach, and provides critical tools for client engagement, process optimization, and listing showcase.
“Our website is key for showcasing our listings and helping buyers discover their perfect property,” explains Jane Hoffman, our President and Founder. We studied global, national, and local competitors to select the best features. We avoided sites that demand sign-ups and opt-ins, focusing instead on features that encourage direct communication with our agents. Collaborating with top professionals in design, coding, analytics, and digital marketing, we’ve crafted a state-of-the-art platform.
Explore Our New Digital Home
Our new website has been meticulously crafted with you in mind. It’s designed to streamline the real estate process, making your journey smoother, more intuitive, and exceptional.
Welcome to Jane Hoffman Realty’s new digital home. Dive in and uncover the game-changing features that set our new website apart:

World-Class Marketing
In today’s competitive real estate market, effective marketing is crucial. We elevate property visibility with innovative strategies, from professional photography and videography to immersive virtual tours, targeted digital campaigns, and social media awareness. Our ultimate goal? Getting your property sold!
Nicole explains, “It’s not just about listing a property—it’s about telling its story and connecting with potential buyers on a deeper level. By utilizing data-driven insights and cutting-edge marketing tools, we optimize our campaigns to maximize reach and engagement, while fostering stronger relationships with clients.”

Buyers’ Platform
Our website empowers agents with intuitive tools to better serve clients, ensuring every property shines. With seamless navigation and personalized tools, the platform is designed to make the buying process smoother. Our platform takes the frustration and stress out of the equation by providing a clear understanding of the ins and outs of the real estate sales process.
“The new platform is designed with the individual user in mind. It empowers agents with tools to better serve clients, ensuring every property shines,” Nicole explains.

Search Functionality
Finding the perfect home just got a whole lot simpler. Our advanced search functionality not only lets you filter properties by price, location, type, and size but also features an interactive map to pinpoint your ideal location with ease. Whether you’re on a mobile device, Mac, PC, or any other system, our tool offers a comprehensive market view and a smooth experience. Jane Hoffman notes, “Our site’s sophistication benefits both buyers and sellers, ensuring a smooth journey from search to closing. We prioritize visual showcases and essential details.”
“Luxury isn’t just about the properties—it’s about the legacy of trust and excellence we uphold in every transaction. Our neighbourhood browsing features bring the unique aspects of the Okanagan to life, offering detailed information and insights to match buyers with their ideal lifestyle.”
Agent Pages
Finding the right agent is essential in your home-buying journey. Our expanding brokerage highlights the exceptional contributions of our agents through personalized pages. Each agent’s unique strengths are showcased, ensuring you can connect with someone who truly fits your needs.
Nicole says, “Our in-house team ensures every listing gets the spotlight it deserves, using cutting-edge strategies to reach the right audience. This approach elevates individual agents and supports their success by providing the tools and exposure needed to stand out in a competitive market.”
Website Analytics
Our website boasts impressive annual metrics: 295,000 users, 1.3 million page views, and reach across 203 countries. These numbers matter because they reflect our robust online presence and the effectiveness of our platform.
At Jane Hoffman Realty, we know that leading the real estate industry demands actionable insights driven by data. Our platform features advanced analytics tools designed to help agents optimize their listings and marketing strategies with precision.
Our website analytics provide agents with important insights to refine their listings and strategies, ensuring maximum reach and engagement. This data-driven approach not only enhances marketing effectiveness but also helps agents stay ahead of the competition by leveraging the latest trends and performance metrics.
By integrating these sophisticated analytics, Jane Hoffman Realty not only showcases its commitment to cutting-edge technology but also supports our agents in achieving their goals and maintaining a competitive edge in the market. This advanced analytics capability ensures that every listing receives the attention it deserves and maximizes its potential impact.
We Invite You To Explore With Us
We’re incredibly proud of our new website and the innovative tools it offers. Don’t just take our word for it—explore the full range of features and see how our commitment to excellence can elevate your real estate experience.